Brighton vs London
Brighton wins on purchasing power. Brighton data / business analysts have £0/month more disposable income after rent than their London counterparts.
After paying rent, a data / business analyst in Brighton retains £0/month more than in London — that's £0/year extra in purchasing power.
Brighton vs London: what the £0/month gap means for a data / business analyst
On paper, Brighton data / business analyst roles pay £14,000/year less than London. But take-home after tax and National Insurance tells a different story — Brighton workers keep £2,933/month versus £3,683/month in London.
The bigger picture is after rent. Average Brighton rent runs £1,400/month versus £2,150/month in London. Once housing costs are factored in, Brighton workers have £1,533/month disposable income versus £1,533/month in London — that is £0/year in real spending power.
Brighton's rent-to-income ratio of 48% compares favourably to London's 58%.
Cost-of-living equivalence
Based on a cost-of-living index of 82 for Brighton and 100 for London, a salary of £44,000 in Brighton delivers equivalent purchasing power to £53,650 in London.
Income retention after all essentials
% of net monthly pay remaining after rent, transport, council tax and groceries
Everyday costs
Estimated typical prices · scaled from Numbeo 2025
Financial tools
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