Marketing Manager · City comparison · 2026

Aberdeen vs Cardiff

Cardiff wins on purchasing power. Cardiff marketing managers have £40/month more disposable income after rent than their Aberdeen counterparts.

Aberdeen salary
£40,000
£2,683/mo take-home
Cardiff salary
£38,000
£2,573/mo take-home
Cardiff wins by
+£40
per month after rent
Winner on purchasing power
Cardiff

After paying rent, a marketing manager in Cardiff retains £40/month more than in Aberdeen — that's £480/year extra in purchasing power.

+£40
per month
Aberdeen
View full breakdown →
Gross salary £40,000
Net monthly £2,683
Rent (1-bed) £1,050
Rent-to-income 39% — Stretched
After rent £1,633
Cardiff
View full breakdown →
Gross salary £38,000
Net monthly £2,573
Rent (1-bed) £900
Rent-to-income 35% — Stretched
After rent £1,673

Aberdeen vs Cardiff: what the £40/month gap means for a marketing manager

On paper, Aberdeen marketing manager roles pay £2,000/year more than Cardiff. But take-home after tax and National Insurance tells a different story — Aberdeen workers keep £2,683/month versus £2,573/month in Cardiff.

The bigger picture is after rent. Average Aberdeen rent runs £1,050/month versus £900/month in Cardiff. Once housing costs are factored in, Cardiff workers have £1,673/month disposable income versus £1,633/month in Aberdeen — that is £480/year in real spending power.

Cardiff's rent-to-income ratio of 35% compares favourably to Aberdeen's 39%.

Monthly cost comparison

All figures monthly · 2025/26

Category Aberdeen Cardiff Delta
Rent (1-bed median) £1,050 £900 -14%
Transport £60 £50 -17%
Council tax £148 £132 -11%
Groceries £285 £255 -11%
Disposable income remaining £1,000 £1,103 +10%

Sources: ONS 2025 · Rightmove Q4 2025 · HMRC 2025/26 · Numbeo 2025

Cost-of-living equivalence

Based on a cost-of-living index of 73 for Aberdeen and 64 for Cardiff, a salary of £40,000 in Aberdeen delivers equivalent purchasing power to £35,050 in Cardiff.

Aberdeen £40,000 ≈
£35,050
in Cardiff

Income retention after all essentials

% of net monthly pay remaining after rent, transport, council tax and groceries

Aberdeen 37%
Cardiff 43%

Everyday costs

Estimated typical prices · scaled from Numbeo 2025

Cappuccino
Aberdeen £2.77
Cardiff £2.43
Transit (single trip)
Aberdeen £1.43
Cardiff £1.19
Gym membership
Aberdeen £40/mo
Cardiff £35/mo
Cinema ticket
Aberdeen £11.68
Cardiff £10.24

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Frequently asked questions

Does a marketing manager earn more in Aberdeen or Cardiff? +
Aberdeen pays a median £40,000 vs £38,000 in Cardiff — a gross difference of £2,000. However, after accounting for rent and living costs, Cardiff professionals have £40/month more disposable income, making it the stronger city in real terms.
What is the take-home pay for a marketing manager in Aberdeen vs Cardiff? +
In Aberdeen: gross £40,000£2,683/month net take-home. In Cardiff: gross £38,000£2,573/month net take-home. After paying median 1-bed rent, Aberdeen leaves £1,633/month vs Cardiff's £1,673/month.
What salary in Cardiff matches Aberdeen purchasing power? +
Approximately £35,050 in Cardiff delivers equivalent purchasing power to £40,000 in Aberdeen, based on a cost-of-living index of 73 (Aberdeen) vs 64 (Cardiff).
Is Aberdeen or Cardiff cheaper to live in? +
Cardiff is cheaper overall, with a cost-of-living index of 64 vs 73 for Aberdeen (London = 100). Rent in Aberdeen averages £1,050/month (1-bed) vs £900/month in Cardiff.
What is the rent-to-income ratio for a marketing manager in Aberdeen? +
A marketing manager in Aberdeen earning £40,000 takes home £2,683/month. With median 1-bed rent of £1,050/month, the rent-to-income ratio is 39% (stretched). In Cardiff the equivalent ratio is 35%.

Explore further

Affordability and salary breakdowns for Aberdeen and Cardiff

Afford Aberdeen on £40,000? Afford Cardiff on £40,000? Salary equivalence: Aberdeen → Cardiff Standard of living: Marketing Manager in Aberdeen Standard of living: Marketing Manager in Cardiff

Data sources & methodology

ONS Annual Survey of Hours and Earnings 2025 · Rightmove Rental Trends Tracker Q1 2026 · Numbeo Cost of Living 2026

Analysis by the SalaryDex data team · May 2026 · Corrections: [email protected] · Full methodology · Data transparency pledge