Cardiff vs Liverpool
Liverpool wins on purchasing power. Liverpool marketing managers have £700/month more disposable income after rent than their Cardiff counterparts.
After paying rent, a marketing manager in Liverpool retains £700/month more than in Cardiff — that's £8,400/year extra in purchasing power.
Cardiff vs Liverpool: what the £700/month gap means for a marketing manager
On paper, Cardiff marketing manager roles pay £10,000/year less than Liverpool. But take-home after tax and National Insurance tells a different story — Cardiff workers keep £2,573/month versus £3,173/month in Liverpool.
The bigger picture is after rent. Average Cardiff rent runs £900/month versus £800/month in Liverpool. Once housing costs are factored in, Liverpool workers have £2,373/month disposable income versus £1,673/month in Cardiff — that is £8,400/year in real spending power.
Liverpool's rent-to-income ratio of 25% compares favourably to Cardiff's 35%.
For marketing managers prioritising financial freedom, Liverpool delivers significantly more disposable income despite comparable gross pay.
Cost-of-living equivalence
Based on a cost-of-living index of 64 for Cardiff and 62 for Liverpool, a salary of £38,000 in Cardiff delivers equivalent purchasing power to £36,800 in Liverpool.
Income retention after all essentials
% of net monthly pay remaining after rent, transport, council tax and groceries
Everyday costs
Estimated typical prices · scaled from Numbeo 2025
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