Based on cost-of-living indices (London 100 vs Edinburgh 72, London = 100), £40,000 in London has the same purchasing power as approximately £28,800 in Edinburgh. Edinburgh is 28% cheaper overall.
The equivalent accounts for the real cost of maintaining the same standard of living. London rent averages £2,150/month versus £1,100/month in Edinburgh — a £1,050/month saving. Beyond rent, Edinburgh is overall 28% cheaper across groceries, transport, restaurants, and utilities (Numbeo COL index 72 vs London's 100).
To achieve the same disposable income in Edinburgh, you would need to earn £28,800 — calculated using Rightmove Q1 2026 rental data and HMRC 2025/26 tax rates. Any offer above £28,800 in Edinburgh is a real-terms pay rise.
COL indices from Numbeo 2025 (London = 100). Rent = Rightmove Q4 2025 median for a 1-bed flat.
Moving from London to Edinburgh saves £1,050/month on rent alone (£2,150 → £1,100/mo).
You can accept up to 28% salary reduction and maintain your lifestyle. Any offer above £28,800 in Edinburgh is a real-terms pay rise.